In the fast-paced world of Web3 events, making a memorable impression is key. Ambire | AdEx aimed to elevate their visibility at Devcon7 through a standout merchandising campaign. They partnered with SODA, a company renowned for its expertise in delivering high-quality, custom merchandise solutions tailored to the needs of tech and Web3 innovators.
The goal was ambitious: create a diverse range of merchandise—including pants, flip-flops, fans, patches, t-shirts, and roll-up banners—that would not only reflect Ambire | AdEx’s brand identities but also captivate attendees at Devcon7 and related side events. With SODA’s support, this vision became a reality, blending creativity with precision to deliver impactful results.
Ambire | AdEx envisioned a merchandising lineup that would shine at multiple events, including AdEx Web3 Marketers Summit and Ambire Abstract side-event. However, the project came with significant hurdles:
Design Complexity
Each item had unique requirements. Patches required multiple iterations on embroidery simulations and samples to perfect intricate elements like logos and patterns, t-shirts demanded precise sizing for a diverse audience, and flip-flops needed bold, readable designs despite production challenges.
Tight Deadlines
With the event looming, timing was critical. Flip-flops, in particular, required a 45-day production lead time, while other items like roll-up banners needed rapid turnaround closer to the event date.
Logistical Coordination
The merchandise had to be delivered to multiple locations—hotels, summit venues, and side event spaces—across Bangkok, adding layers of complexity to an already tight schedule.
These challenges tested the limits of planning, production, and delivery, but SODA was ready to turn obstacles into opportunities.
Produced for AdEx Web3 Marketers Summit and Abstract event:
300 Ambire Elephant Pants
300 Ambire Patches
150 Ambire Hand Fans
300 Ambire Flip Flop
150 AdEx Tote Bag
200 AdEx T-shirt
150 AdEx Hand Fans
2 AdEx Rollup
The Solution
SODA approached the project as a true collaborator, bringing expertise and adaptability to every step. Here’s how they tackled the challenges:
Design Facilitation
SODA provided detailed templates and guidelines to streamline the design process. For patches, they managed multiple iterations on embroidery simulations and samples, ensuring every detail was perfected. For t-shirts, they sourced suppliers and tested samples to ensure sizing suited an international audience, overcoming regional fit discrepancies. For flip-flops, Pantone matching on screen printing samples was crucial to achieve bold, readable designs that met production challenges.
Production Management
SODA orchestrated a meticulous timeline, prioritizing long-lead items like flip-flops and hand fans. They produced samples for approval, allowing adjustments without derailing the schedule. Upon testing Imprint flipflops, when the factory raised concerns—such as flip-flops not reliably leaving sand imprints—SODA communicated transparently, ensuring Ambire | AdEx could make informed decisions.
Logistics Mastery
With deliveries spanning multiple venues, SODA planned meticulously. They ensured timely arrivals by leveraging local logistics expertise, from repackaging items in sturdy boxes to coordinating with a DHL contractor. SODA handled last-minute design adjustments, like adding URLs to designs, ensuring accuracy and alignment with Ambire/AdEx’s vision.
Throughout, SODA’s proactive communication and problem-solving kept the project on track, turning potential setbacks into seamless successes.
The Outcome
The collaboration yielded impressive results, showcasing the power of partnership between SODA and Ambire | AdEx:
Timely Delivery
All merchandise arrived on schedule—t-shirts and bags to the hotel, pants and flip-flops to side events, and fans and patches to the summit venue—allowing Ambire | AdEx to focus on their events without logistical worries.
Quality That Stood Out
The merchandise earned rave reviews. Vibrant pants dazzled with silky fabric, flip-flops boasted striking designs despite minor size distribution feedback, and t-shirts fit comfortably, delighting attendees. Patches and fans added flair, while roll-up banners enhanced visibility—all reflecting Ambire | AdEx’s bold identity.
Event Impact
At Devcon7 and side events, the swag was a hit, sparking conversations and leaving a lasting impression. Attendees loved the unique items, amplifying Ambire | AdEx’s presence in a crowded space.
Future Foundations
The project’s success strengthened the partnership, with SODA’s dedication earning trust for future collaborations. Feedback—like adjusting flip-flop sizes for international fit—further refined SODA’s approach, ensuring even better outcomes down the line.
Items produced
Conclusion
SODA’s ability to navigate design intricacies, tight timelines, and complex logistics transformed Ambire | AdEx’s vision into a merchandising triumph at Devcon7. More than just promotional items, the merchandise became a bridge to connect with attendees, blending utility with creativity. This collaboration underscores SODA’s role as a leader in crafting bespoke merchandising solutions for the Web3 and tech event scene—delivering not just products, but experiences that resonate.
Ready to elevate your next event? Let’s create something extraordinary together.