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Crafting Memorable Merch for ethereum.org

Crafting Memorable Merch for ethereum.org

Crafting Memorable Merch for ethereum.org

At SODA, we transform ideas into tangible, high-quality merchandise that resonates with communities worldwide.

When ethereum.org tapped us to create a standout merchandising lineup for Devcon 7, we embraced the challenge with enthusiasm, ready to deliver under tight deadlines and exacting standards.

The Challenge: Tight Timelines, High Expectations

The Challenge: Tight Timelines,

High Expectations

The Challenge:

Tight Timelines,

High Expectations

Picture this: Devcon 7, one of the blockchain world’s flagship events, is just weeks away. The ethereum.org team needs a suite of custom merchandise. Every item must reflect Ethereum’s brand identity, from pastel hues to intricate designs, while meeting sustainability goals and a fast-approaching event deadline. The pressure is on, and there’s no room for error.

Produced for the Impact Booth:

  • 250 premium "OG design" t-shirts

  • 400 custom Ethereum.org coloring books

  • 400 laser cut felt pens boxes of 12 pastels

  • 400 branding stickers

  • 600 Ethereum.org Holographic stickers


Additionally, SODA managed all logistics and delivered meticulously labeled boxes directly to the venue.

Our Solution: Creativity Meets Precision

Our Solution: Creativity

Meets Precision

Our Solution:

Creativity Meets

Precision

From the first email, we hit the ground running. Laurent, SODA’s founder, responded to ethereum.org’s inquiry with a detailed quotation and suggestions. What followed was a dynamic collaboration fueled by rapid decision-making and innovative problem-solving.


T-Shirts: Quality You Can Feel
The t-shirts demanded excellence. We sourced 100% combed cotton (yarn fineness No. 20), custom-cut by our local workshop to EU-standard sizes for a perfect fit. Using Direct-to-Film (DTF) printing, we brought the OG Ethereum design to life with a white undercoat for vibrant colors and a soft, durable finish.

Pens and Packaging: Finding the Perfect Fit

For the felt pens, we didn’t just settle—we experimented. SODA tested five assortments which mirrored Ethereum’s pastel palette. The rectangular pens were ideal for eco-friendly packaging. We agreed on a custom laser cut recycled cardboard prototype with a round Ethereum sticker. After refining three prototypes, we finalized a snug, diagonal-cut design that balanced form and function.

Coloring Books: Art Meets Ingenuity

This 24-page masterpiece was designed by Ethereum.org’s brilliant designer Nuno, featuring illustrations by Liam Cobb. SODA enhanced the resolution and crafted a precise mask to achieve a matte lamination with striking spot UV details, making the colored elements pop while keeping the white matte—because details matter.

Attaching the pens to the book sparked debate. Velcro? Rubber bands? A clip? After testing a strong velcro prototype, we agreed it detracted from the cover’s beauty. Instead, we opted to distribute them separately, letting their flat profiles shine as a duo.


Stickers: A Dash of Fun
For the stickers, we proposed 4cm rounds for the pen boxes and 7cm holographic giveaways. Ethereum.org vision—pairing the book’s purple title with the holographic sheen—pushed us to test sizes (40mm, 50mm, 60mm). When the first batch’s registration faltered, we reprinted without hesitation, landing on 50mm holographic gems and 40mm box stickers that dazzled


Logistics: Racing the Clock

With Devcon 7 looming, by November 1st, printing was underway, and we coordinated delivery to the Bangkok venue, arriving November 11th with perfectly labeled boxes: 3 big t-shirt boxes, 15 books and pen boxes, and 1 sticker box, ready for ethereum.org to sign off.

From the first email, we hit the ground running. Laurent, SODA’s founder, responded to ethereum.org’s inquiry with a detailed quotation and suggestions. What followed was a dynamic collaboration fueled by rapid decision-making and innovative problem-solving.


SODA meticulously crafted Ethereum.org’s merchandise for Devcon 7, ensuring quality and innovation across all items:


  • T-Shirts: Made from 100% combed cotton and custom-cut to EU sizes, printed via Direct-to-Film (DTF) for vibrant colors and durability.


  • Pens & Packaging: Tested five pastel-colored felt pen sets, settling on rectangular ones for eco-friendly packaging. A custom laser-cut recycled cardboard box with an Ethereum sticker was refined through three prototypes.


  • Coloring Books: This 24-page masterpiece was designed by Ethereum.org’s brilliant designer Nuno, featuring illustrations by Liam Cobb. SODA enhanced the resolution and crafted a precise mask to achieve a matte lamination with striking spot UV details.


  • Stickers: Finalized 50mm holographic and 40mm box stickers after testing multiple sizes and reprinting due to misalignment.


  • Logistics: Printing was completed by November 1st, with delivery to Bangkok on November 11th—packaged in labeled boxes for seamless distribution

The Outcome: Swag That Stole the Show

The Outcome:

Swag That

Stole the Show

The merchandise landed at Devcon 7 like a well-timed ether transaction—flawless and impactful. Attendees raved about the t-shirts’ comfort and vibrant design, snapped up the coloring books for their quality and creativity, and stuck holographic stickers everywhere from laptops to fridges. The pens, paired with their craft paper boxes, were a subtle nod to sustainability and style.


Nuno from Ethereum.org reflected post-event:


“The whole process was spotless. Everything was as we wanted and expected. You helped a lot with the printing details that sometimes are crazy, especially when working remotely. So great job!”

Items produced

Items produced

Coloring books

400

Pen boxes

400

Tshirts

250

Stickers

1000

Conclusion: SODA’s Commitment Shines Through

Conclusion:

SODA’s Commitment

Shines Through


This collaboration with ethereum.org for Devcon 7 showcases SODA’s ability to blend creativity, quality, and agility. We didn’t just meet a deadline; we crafted an experience—merchandise that embodied Ethereum’s ethos and amplified the event’s energy. From prototyping eco-friendly packaging to enhancing artwork and ensuring timely delivery, we proved that SODA is more than a vendor—we’re a partner in making moments memorable.


Ready to elevate your next event? Let’s create something extraordinary together.

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