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Crafting Custom Merch for The Graph: A SODA Success Story

Crafting Custom Merch for The Graph: A SODA Success Story

Crafting Custom Merch for The Graph: A SODA Success Story

The Graph was preparing for a series of key events in Bangkok, including Datapalooza, ETHBangkok, and Devcon. They needed custom merchandise that would engage attendees and represent their innovative approach.

SODA, known for transforming creative ideas into high-quality products, stepped in to bring their vision to life. With a deadline of November 8th and a unique set of items in mind, the collaboration required both precision and flexibility.

The Challenge

The Challenge: Tight Timelines,

High Expectations

The Challenge:

Tight Timelines,

High Expectations

The Graph set an ambitious goal: deliver a diverse array of merch—Thai-inspired elephant pants, embroidered bucket hats, transparent stickers, and organic cotton apparel—by early November. The timeline was tight, and the complexity grew as SODA faced the task of producing unique, culturally infused items while navigating shifting requirements and logistical hurdles, all under a relentless clock.

Produced for the Impact Booth, Datapalooza side-event and EthBangkok Hackathon:


  • 350 Datapalooza Bucket Hats

  • 200 Datapalooza Elephant Pants

  • 400 Datapalooza Clear Stickers

  • 200 The Graph Bucket Hats

  • 900 The Graph T-Shirts

  • 200 The Graph Tank Top

  • 500 The Graph Sticker Sheets A5


Additionally, SODA managed all logistics and delivered meticulously labeled boxes directly to the venue.

The Graph set an ambitious goal: deliver a diverse array of merch—Thai-inspired elephant pants, embroidered bucket hats, transparent stickers, and organic cotton apparel—by early November. The timeline was tight, and the complexity grew as SODA faced the task of producing unique, culturally infused items while navigating shifting requirements and logistical hurdles, all under a relentless clock.

Produced for the Impact Booth, Datapalooza side-event and EthBangkok Hackathon:


  • 350 Datapalooza Bucket Hats

  • 200 Datapalooza Elephant Pants

  • 400 Datapalooza Clear Stickers

  • 200 The Graph Bucket Hats

  • 900 The Graph T-Shirts

  • 200 The Graph Tank Top

  • 500 The Graph Sticker Sheets A5


Additionally, SODA managed all logistics and delivered meticulously labeled boxes directly to the venue.

The collab

From the first message, SODA and The Graph forged a dynamic partnership rooted in constant communication. When The Graph design team sent logos and patterns, SODA kicked off by presenting mockups for standout items like the elephant pants. When The Graph upped their bucket hat order or swapped designs, SODA recalibrated production schedules on the fly. This back-and-forth wasn’t just transactional—it was a creative dance, ensuring every piece aligned with The Graph’s vision.

Production and Delivery

Production

and Delivery

SODA’s production team dove into the details. The elephant pants shimmered with vivid CMYK prints, balancing tradition with a modern edge. Bucket hats boasted embroidered logos in The Graph’s signature purple, while t-shirts and tank tops—made from organic combed cotton—featured bold, dual-sided, near edge designs. Stickers, printed with a white back and transparent edges finish, added a sleek touch. Logistics, however, threw curveballs: multiple delivery sites across Bangkok, demanded coordination. When a warehouse closure threatened delays, SODA improvised, transferring cargo between trucks on a parking lot and rerouting boxes ensuring every item landed on time—November 9th, just ahead of the events.

Results

Conclusion


The merch stole the show. Attendees raved about the elephant pants, a fusion of Thai heritage and contemporary flair, while the limited-run pink Datapalooza bucket hats became instant collector’s items. The organic cotton tees and tanks, paired with vibrant stickers, flew off the tables, earning praise for their quality and design. The Graph couldn’t have been happier—their events buzzed with energy, amplified by SODA’s creations. This triumph didn’t just deliver swag; it cemented a bond for future collaborations



This project showcases SODA’s knack for turning challenges into victories. Through open dialogue, relentless flexibility, and a knack for problem-solving, SODA brought The Graph’s merchandising dreams to life under pressure. From Bangkok’s bustling streets to the blockchain world’s biggest stages, this collaboration proves that with creativity and commitment, SODA delivers more than merch—they deliver memorable experiences. As the next wave of events approaches, The Graph knows they’ve got a partner in SODA ready to make waves again.



Ready to elevate your next event? Let’s create something extraordinary together.

Items produced

Items produced

T-shirts and tanks tops

1100

Hats

550

Elephant pants

200

Stickers

900

Conclusion


This project showcases SODA’s knack for turning challenges into victories. Through open dialogue, relentless flexibility, and a knack for problem-solving, SODA brought The Graph’s merchandising dreams to life under pressure. From Bangkok’s bustling streets to the blockchain world’s biggest stages, this collaboration proves that with creativity and commitment, SODA delivers more than merch—they deliver memorable experiences. As the next wave of events approaches, The Graph knows they’ve got a partner in SODA ready to make waves again.



Ready to elevate your next event? Let’s create something extraordinary together.